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FLEET NEWS, ESSENTIAL READING
Fleet News is the leading source of news and expertise for decision-makers of the £40 billion company car and van industry. It has been reporting on the fleet industry for more than a quarter of a century giving it a unique perspective of the market.
Targeted at fleet decision-makers within UK companies, Fleet News is read by those responsible for fleets of 10 or more cars or light commercial vehicles.
More than 18,000 named fleet decision-makers receive a copy every week and recent research shows that in most cases, at least two people see each copy, raising its readership to more than 40,000.
With its in-depth news coverage, unmatched vehicle launch reports, extensive features, supplements and supporting events, Fleet News offers a vast range of information to help decision-makers operating fleets of 10 vehicles and upwards do their job effectively.
Fleet News uses its dominant position in the sector to help move the industry forward. From lobbying the Government to urging fleet managers to take driver training and vehicle safety more seriously to offering help and advice on important financial issues, Fleet News ensures Britain's fleets get a fair deal and operate at maximum efficiency.
Source: Publishers Statement
TARGETED CIRCULATION
Fleet News has a new audit statement for the period of January-December 2007.
The statement shows that year-on-year Fleet News maintains its circulation quality with the age of requests remaining at 100% (19557) in year one.
ABC certificate.
Ed Kenyon, publishing director, says: 'These audits show we continue our leadership in the fleet and automotive retailing B2B markets. Our heavy investment is completely justified as we deliver the highest quality circulation to our clients. It's well known that these markets have a high turnover of staff and our policy of re-registering our reader base constantly to keep it up-to-date gives us a competitive advantage. This ensures our clients' messages are well targeted to current decision-makers in the right job roles with purchasing and/or specification responsibility.'
For more information on the ABC and the value of audits, please visit www.abc.org.uk
(Sources: Fleet News ABC Jan-Dec 2007 average net circulation 19,557; This information was correct as at 20th May, 2008.)
