Cost-cutting business motorists are expected to play a major role in plans to boost Chevrolet’s stake in one of Britain’s toughest market sectors this year.

Continuing economic uncertainty is set to prompt an increasing number of fleet drivers to make the switch to smaller cars and the resurgent US company is now in pole position to cash in on the trend, believes Chevrolet UK managing director Mark Terry.

“We think the technology we’re offering in three new power units will help drive our latest line-up of Aveo models straight to the heart of the B-segment,” he told Fleet News.

“Their performance will make them a particularly attractive proposition at a time when all the evidence is highlighting greater interest in downsizing.

“I think we’re stepping up to the mark in blending better performance with greater efficiency and super-clean emissions at just the right time.”

Available now, the all-new hatchback range will feature a 1.3-litre turbodiesel motor that combines 78.5mpg economy and tailpipe emissions of just 95g/km with lively 93bhp performance.

Two other versions of the engine will deliver the same output with higher torque and 108g/km emissions and a 73bhp output with 99g/km emissions.

“Our aim is for each new Chevrolet to help our UK market growth by having wider appeal among younger motorists while also retaining our former customers. The Aveo promises to excel in both areas because it looks good and has a surprisingly spacious interior,” said Terry.

Like latest B-sector entrants, the Aveo has grown in size to offer adequate room for four adults with luggage volume extending from 290 to 653 litres with the rear seat folded. Concealed rear door handles promote a more sporty, three-door appearance.

In mid-range LT trim, the Aveo is a high-value package with alloy wheels, steering wheel audio controls, on-board computer, Bluetooth phone compatibility, remote locking and heated and power-adjust door mirrors as standard.

A lively performer, the car is agile though bends, has a comfortable ride over most surfaces and cruises quietly on major roads with the rev counter needle hovering around the 2,000rpm mark at 60mph.

“We have had great success with the Cruze in the C-sector and I’m confident the combination of style, practicality and operating efficiency will make the Aveo the ideal follow-up model with around 5,000 registrations next year,” said Terry.

By Maurice Glover