ATS Euromaster has increased its share of business with Motiva Group from 30 to 100% thanks to a new tyre fitment policy.
The FN50 company has selected Michelin as its preferred tyre brand across its fleet, which includes more than 3,500 cars.
The new agreement spans each of Stoke-on-Trent-based Motiva Group’s leasing and rental arms, including Motiva Vehicle Contracts and M-Way Vehicle Rentals.
It will see ATS Euromaster supply and fit Michelin tyres across the Motiva fleet using its 1,000 mobile service vehicles and 380 fast-fit centres.
The deal replaces a previous arrangement which saw tyre fitment shared between Kwik-Fit and ATS Euromaster, with a predominantly Pirelli-based policy.