Having been the first car maker to dip below the European benchmark last year, Toyota continues to demonstrate how cleaner motoring can be enjoyed without sacrificing the levels of driving customers demand.
With the new, British-built Auris HSD set to deliver CO2 emissions from just 89g/km, Toyota is well positioned to maintain its environmental leadership. More customers than ever before are making the switch to its cleaner, fuel-frugal hybrid power, with sales of Prius running at three times their 2009 level in the first three months of 2010.
Latest figures from independent automotive analysts Clean Green Cars show that at the end of the first quarter of this year the mean figure for new Toyota cars sold in Britain was 124.55g/km. That’s well below the European Union’s target figure of 130g/km set for 2012 and a full 20g/km less than the total market average.
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