Customer satisfaction and service excellence are the top priorities for the new management team at Alphabet, following its acquisition of ING Car Lease.

Richard Schooling, Alphabet chief executive, said: "This is the start of an exciting new era for Alphabet. We’re bringing a level of drive and dynamism to this sector that many people feel has long been missing from the upper echelon of existing players.

“By pooling our expertise and experience with our ING colleagues we will have more capacity to develop innovative and pioneering solutions to meet the present and future trends and challenges of business mobility.

“We want to shape the fleet market and lead the way – making Alphabet an inspiring place to work and for our customers, a bright and innovative fleet management partner who provides exceptional service.”

To ensure the merger of the two businesses is aligned to meet this vision, Alphabet International has set up a dedicated integration team to work across its European organisation.

Ian Tilbrook currently MD of ING Car Lease, assumes responsibility for the successful integration in the UK.

The enlarged UK management team sees Paul Hollick as sales and marketing director, taking responsibility for all new business acquisition while Greg Taylor, commercial director, assumes responsibility for all existing customer retention and development.

The company’s finances will be the responsibility of Albert Vissers, chief financial officer, with management of risk within the leasing portfolio now being directed by Ross Pridmore as chief risk officer.

The merged businesses’ two fleet operations centres, at Hook, Hampshire, and Leeds, are being directed by Matt Sutherland, operations director and Bryan Stringer operations director respectively.

This management structure will take effect from the January 1, 2012.