Alphabet International restructures management following acquisition

Alphabet International has restructured its senior management following Alphabet’s acquisition of ING Car Lease in September.

The two CEOs, Norbert van den Eijnden and Ed Frederiks, will continue at the helm in a dual role, which may seem unusual in the UK, but is in line with German regulations for financial institutions, which require the segregation of front and back office.

Van den Eijnden joined Alphabet in 2009 as the company’s new CEO after gathering a great deal of experience in the automotive industry. He will be heading the back office while co-CEO Frederiks, formerly CEO of ING Car Lease, will manage the front office.

With the dual CEO solution, Alphabet says it will ensure smoother integration of the two corporate cultures.

“Our aim is to find consensus through mutual support," said van den Eijnden.

“We both have a strong history in leasing,” added Frederiks. “We know and understand each other well.”

Frederiks will work closely with Christian Steiner, head of mobility services at Alphabet. He will also rely on the expertise of Eric Lelarge and Dr Nancy Storp.

Lelarge headed the sales and marketing department of the ING Car Lease Group in the Netherlands before he was made head of international sales at Alphabet.

Storp, from Alphabet’s international sales and marketing unit has been named head of marketing and business development.

Eberhard Schrempf remains chief financial officer at both Alphabet International and Alphabet Germany. Jules Blijde, originally from ING Car Lease, has been nominated chief operating officer. He has extensive experience in car leasing and a proven track record in change management. Menno Boekestijn is chief risk officer. Prior to this role he was chief financial and risk officer at Athlon Car Lease.