A new magazine targeted at small businesses operating cars and vans will be launched in March by Fleet News.
Driving Business will be published three times a year and will be aimed at organisations which operate up to 25 business vehicles. It replaces Small Fleet Review.
The first issue will be published in March and sent to managing directors, finance directors and other relevant business leaders at 100,000 small to medium sized businesses (SMEs).
Driving Business's mission is to help SMEs make better decisions in their management of company cars and vans and related areas of business by providing them with practical advice, fresh thinking and new ideas.
The magazine will be complemented by a website for SME directors who require further support and guidance, plus a monthly newsletter keeping them in touch with market developments and providing additional best practice advice and top tips.
Driving Business will cover a range of different themes in each issue including:
- Strategy
- Cost
- Compliance
- Think Differently
- Vehicles
- The Broader View
Companies looking to target this part of the market will be able to book advertising, creative and inserts within the magazine from January 30.
For more information about Driving Business and advertising opportunities, contact sarah.crown@bauermedia.co.uk or call 01733 468320