The all new 2012 Civic is arriving at showrooms to begin customer test drives from 1 February.
Martin Moll, head of marketing, Honda (UK), commented “Our dealers are incredibly excited about taking the launch activity to the next phase and get customers in the car. Everyone here at Honda (UK) is looking forward to receiving customer feedback and we are confident it will be even more successful than its predecessor.”
“We have timed the launch of the TV advert to coincide with the first cars arriving in showrooms to really maximise awareness. The advert is a synopsis of the unknown journey the engineers took to continuously improve the Civic and is brought to life in a dramatic reveal of the new model at the end.”
Now in its ninth generation, the 2012 Civic is available from £16,495 for the entry-level 1.4-litre 100PS i-VTEC SE. Familiar Honda trim levels of SE, ES, EX and EX GT offer comfort, convenience and technology as standard.