Avis Rent a Car has announced the appointment of Kaye Ceille as managing director of Avis Budget UK with effect from March 1, 2012.
Ceille started her career in the car rental business in 1997 with Budget Rent a Car, successfully leading both car and truck rental sales organisations. In 2003, she joined the Avis Budget team in Parsippany as vice president of Travel Industry Relations.
In this role she successfully integrated two sales teams into one in order to leverage talent, create a larger, more scalable team and ensure the effective implementation of the dual brand strategy for Avis Budget Group.
She progressed through the company and is currently senior vice president of international sales and marketing. In this role she has successfully led the International Inbound strategic initiative, which helped the company achieve record revenue from cross-border travellers in 2011.
Ceille holds a number of roles with the US Travel Association including serving on the Executive Board, the Finance Committee and the Strategic Planning Committee. She earned her Masters of Business Administration from Loyola University, Chicago, also spending time in London as part of her studies.
Larry De Shon, president of Avis Budget EMEA, said: "Kaye brings a wealth of industry knowledge to the role and her experience and contacts will help to strengthen the links between the Avis Budget Group Regions around the world."