Lee Kelly has joined Goodyear Dunlop as consumer fleet business manager to lead its 4Fleet service.

Kelly, who was previously sales manager at the National Car Division of ATS Euromaster, will be responsible for the 4Fleet service in the UK and Ireland.

He said:  “Working with a large manufacturer represented by two premium tyre brands with a broad service offer, presents a new challenge and exciting opportunity to drive our fleet business forward.”

4Fleet, launched at the beginning of last year, is Goodyear Dunlop’s service offer for fleet.

Kelly continued:  “The 4Fleet offer is among the most comprehensive in the industry and already boasts a stable of customers that includes Northgate Vehicle Hire, Europcar and the police, clearly demonstrating our capability to deliver to a fleet’s every need, no matter what the nature of its operations.”

Kelly will report into the director of consumer tyre business Goodyear Dunlop UK & Ireland, Juergen Titz.

Titz said: “Lee is a great addition to our team. I have no doubt that his industry expertise, combined with his passion and tenacity, will prove invaluable as we grow our 4Fleet business.”