Employers are being encouraged to organise events and activities for this year's Road Safety Week (November 18-24) by promoting the theme ‘tune into road safety', to help raise life-saving awareness and valuable funds for Brake, the road safety charity.

Road Safety Week is coordinated by Brake and sponsored by Specsavers and Romex, and involves thousands of organisations, schools and communities promoting road safety to help save lives.

This year the Week focuses on the theme ‘tune in’, urging everyone to stay focused when using roads and avoid distractions - a key message for employers to communicate, especially those with fleets.

Employers are encouraged to visit the Road Safety Week website to find out more and register now to receive an e-action pack with free resources and advice on getting involved.??

Brake is especially calling on employers to run fun ‘tune in' events and activities for staff, contacts, customers, or the wider community, promoting road safety and raising funds for the charity's work campaigning for safer roads and caring for road crash victims.

Lisa Kendall, volunteer manager, Brake, said: "Fundraising is vital to Brake being able to continue its valuable work, supporting devastated victims of road crashes and campaigning for safer roads.

“Running a fundraiser for Brake can also be a lot of fun, and help people get behind the road safety cause. Road Safety Week is the perfect time to do it, and there are lots of great ways to tie this with this year's ‘tune in to road safety' theme, to raise life-saving awareness at the same time.

“You can find ideas on the Road Safety Week website, and register now to get your free email action pack for resources and advice to help you."