Axis has increased average fuel economy from 33mpg to 39mpg across its fleet of 241 vehicles by using TomTom Telematics’ Webfleet system.

The increase was achieved in five months by using driver behaviour monitoring tools to underpin a performance improvement programme.

The move has helped cut fuel expenditure and reduced both servicing and maintenance costs.

“This is a massive achievement for us in such a short time," said Helen Craig, head of sustainability and facilities at Axis Europe.

“Without TomTom Webfleet we wouldn’t be able to measure our success so accurately due to the ever-changing nature of our stock. We have already exceeded our 5% improvement target for the year.”

An OptiDrive indicator combines fuel efficiency information with speeding, idling, harsh steering and braking data, and scores drivers out of 10 in a column stack chart. These scores have been used by Axis to create league tables to motivate operatives to drive more carefully.

The technology has also helped Axis respond faster to urgent requests for assistance, improving its customer service.