Fiat Group Automobiles has announced pricing for the new Jeep Cherokee as order books for the mid-size SUV open this week.

Available initially with a choice of two 2.0-litre MultiJet 2 diesel engines – with 140bhp or 170bhp power outputs – the Cherokee range will be expanded to include a 3.2-litre V6 petrol Trailhawk variant later in the year.

The entry level 140hp diesel engine is available with front-wheel drive and priced from £25,495 on the road.

The new SUV comes in a simplified line-up of Longitude, Longitude+ and Limited specifications. Standard equipment in the entry-level Longitude includes body-coloured door mirrors, LED tail lights, 17-inch alloy wheels, dual zone climate control, Bluetooth, DAB radio, leather-wrapped steering wheel and rear park assist.

Longitude+ adds a Uconnect media centre with 8.4-inch touch screen,satellite navigation with Bluetooth voice recognition, and nine speakers with Alpine sub-woofer.

A 'trail-rated' Trailhawk version will also be available in late 2014, offering best-in-class off-road capability, with a distinctive look, suspension lift and special off-road equipment including Jeep’s Active Drive Lock system, along with a host of other standard equipment.

" Cherokee has always been – and still is – an important car in the Jeep line-up, and we’re delighted now to be able to reveal the highly competitive prices of this stunning latest version," says Damien Dally, head of brand, Jeep UK.

"It is up against some tough competition in its sector but Jeep is the original ‘go anywhere, do anything’ brand, and we are confident that we can offer an attractive package at exceptional value-for-money prices to keep it at the front of our potential customers’ minds."

On the road pricing (OTR) for the range is as follows:

Cherokee 2.0 Longitude 140 6 Speed Manual FWD £25,495
Cherokee 2.0 Longitude 140 6 Speed Manual 4x4  £27,495
Cherokee 2.0 Longitude 170 Automatic 4x4 £29,995
Cherokee 2.0 Longitude Plus 140 6 Speed Manual FWD £27,695
Cherokee 2.0 Longitude Plus 140 6 Speed 4x4  £29,695
Cherokee 2.0 Longitude Plus 170 Automatic 4x4  £32,195
Cherokee 2.0 Limited 140 6 Speed Manual FWD £31,195
Cherokee 2.0 Limited 140 6 Speed Manual 4x4  £33,195
Cherokee 2.0 Limited 170 Automatic 4x4 £35,695