FIA World Touring Car Championship (WTCC) driver Tom Chilton has signed up as an Alphabet brand ambassador.

As a successful British racing driver, the leasing company says that Chilton embodies Alphabet’s brand values with his focus on team work, high performance and a passion for the very best in motor vehicles.

As well as personal appearances, posts on social media and publicity activities for Alphabet in the UK, Alphabet branding will also appear on Tom’s race suit and his ROAL Motorsport Chevrolet Cruze, as he competes around the world.

Richard Schooling, chief executive Alphabet, said:  “Alphabet is an international brand and we are pleased to support Tom as he competes in the WTCC.

“Alphabet is a business focussed on people, mobility solutions and finding the right chemistry for long term, mutually rewarding relationships. So we are pleased to work with someone who shares our passions and understands the importance of great team work to achieve outstanding performance.”

Chilton added: “Alphabet strikes me as a forward-thinking company and I am impressed with their ideas and focus on providing innovative mobility solutions for their customers. I really like their collaborative, personal approach and I am looking forward to us working together.”