Jaama is continuing its drive into the plant, equipment and tool hire sector by exhibiting its Key2 Hire Management software system at two industry events this year.

The company will be at Vertikal Days on May 24 and 25 and Plantworx 2017, which takes place from June 6-8.

Jordan Thompson, Jaama’s hire software manager, said: “We rebranded the software at the start of 2017 and simultaneously introduced a range of sophisticated new features to boost business and user efficiencies."

The rebrand was designed to widen the marketplace attractiveness of Key2 Hire Management as the functionality enables hire equipment outside of the pure plant sector to be managed, such as generators and toilets.

Vertikal Days has this year moved to Silverstone, a larger location for a growing event and now a major European showcase for lifting and access equipment.

Plantworx is the biennial exhibition for the construction equipment, plant, tools and services sector and claims to be the UK’s “biggest live working construction event”. It is being held at Bruntingthorpe Proving Ground, Leicestershire.