G3 Remarketing has appointed Chris Lamb to manage a new communications department.
Bringing with him almost 30 years’ sales and marketing experience, he previously worked for Barrett Steel.
His new responsibilities will be focused on the consolidation of G3’s communications, alongside project management of a new company website.
He will also assume overarching responsibility for G3’s email marketing, SMS, direct mail, PR, SEO, events, social media, advertising, and corporate sponsorship activity.
“He’s got plenty to get his teeth stuck into,” said G3’s founder Matt Dale.
“We’re handling more stock than ever before and attracting record numbers of buyers now we’re running up to four sales per week. But we operate in a competitive landscape so don’t ever rest on our laurels.
“Chris’s key responsibilities are therefore to maintain and boost footfall to our auctions, project our reputation to support the work of our account management team, and raise awareness of the new motoring technologies we’ve brought to market this year.”
Lamb (pictured) said: “I have the enviable position of working with a brand that already has a strong industry reputation. Yet the company has evolved significantly since it was formed in 2009, so it’s important that our communications strategy reflects the G3 of the future.”