The Nordics division of L’Oréal has selected Fleet Logistics to manage its fleet of 380 vehicles in four Scandinavian countries.

Fleet Logistics is now responsible for all aspects of fleet management, from vehicle acquisition through to driver support in Norway, Sweden, Denmark and Finland.

The L’Oréal Nordics fleet of company cars are provided for two types of employees – middle to senior managers based at the respective national head offices, and field and sales staff in each country.

Prior to selecting Fleet Logistics, L’Oréal Nordics went out to tender, selecting four different prospective suppliers.

Jean-Baptiste Pivard, purchasing manager for L’Oréal Nordics, said: “In the end it was a very simple decision for us.

“Fleet Logistics was the only potential partner capable of providing us with a first-rate fleet management service across the region and in all our four operating countries.”

Fleet Logistics is also the first point of contact for all L’Oréal Nordics drivers, who have an element of choice in deciding upon their next model of company car, within pre-set environmental restrictions.

Fleet Logistics also handles all insurance negotiations on behalf of the drivers.

“We are looking for a return on investment of five times our investment from appointing Fleet Logistics to manage our fleet. 

Pivard added: “Such has been the success of their appointment and the improvement in efficiency of our fleet, that there are now discussions about the management of other parts of the L’Oréal European fleet.

“We are also discussing the possibility of introducing additional services in the future with Fleet Logistics, including accident management and driver training as a means of reducing our accident costs.”

Stuart Donnelly, international sales director at Fleet Logistics, said: “We are delighted to have the opportunity to work with L’Oréal in the four main countries in the Nordics and to help improve the efficiency of their fleets in these four markets.”