Citroen and DS Automobiles has announced Eurig Druce is to take the role of UK sales director, starting from 1 October 2016.

Druce joined the PSA Group in 2001, and brings a wealth of experience to his new role, having held a number of key positions across the PSA Group, including field sales manager, head of regional operations, and most recently director of parts & service operations.

Bek Hassan, UK managing director of Citroen and DS Automobiles, said: “It’s with great pleasure that I announce the appointment of Druce as sales director.

As we prepare ourselves for the launch of several significant products in the months and years ahead - it’s important for us to focus on strengthening the sales division within the UK.”