Michelin has appointed Jonathan Layton as national sales manager fleet covering the UK and Republic of Ireland.

As a veteran Michelin man, Layton assumes the role after more than 15 years at the company.

He will manage the company’s team of key account managers to ensure excellent quality of service across its car and van fleet customers, which ranges from leasing companies, utilities providers and home delivery companies, to major blue-chip multi-nationals – responsible for operating some of the largest car and van fleets in country. He will also focus on extending the company’s premium tyre policies to prospective fleet customers.

Layton said: “Michelin has a well-founded reputation for being at least one step ahead of the curve, and I’m delighted to be taking on my new role at such an exciting time for the business.

“Within the last 12 months our CrossClimate tyres have secured a series of major fleet industry awards, plus won acclaim from fleet managers nationwide. This year we’ll be enhancing and expanding the CrossClimate range yet further, opening up a wealth of new opportunities for this game-changing tyre generation.”