Fleet News

Brand Strategic Account Manager

  • Job added:   6 March 2017
  • Salary :   To £65k plus excellent benefits package
  • Job Type :   Permanent
  • Reference :   malre12
  • Contact :   Mark Lyons
  • Email :   mlyons@cbcrs.co.uk





























































General Manager - Brand Finance x  3

East Midlands

To £80k plus excellent benefits scheme

Reporting to the Brand Relationship Director, the key purpose of the role is to ensure that a strong and mutually beneficial partnership is built across all areas of the Brand.  This will be achieved through strong relationship development and the management of positive and effective interaction across all areas and at all levels of both organisations. This role has high visibility across the dealer network and  Brand senior management, and is regarded as a critical role within the organisation.

Lead the working relationship with Brand  and coordinate the joint strategy development between company and the Brand incorporating Balanced Scorecard methodology, with regular strategy forums and senior management meetings

Agree a Growth plan and deliver the documented outputs through the implementation of supporting operational action plans

In collaboration with Brand  lead the development of a long term joint strategy to 2025 ensuring that the agreed ambition outlined in the Growth Plan is achieved

Develop Brand initiatives, aligned to the Brand’s requirements and strategies, to support the delivery of Brand sales objectives and sales volumes, product and profit objectives covering:

Retail opportunities and Brand  finance campaigns

Fleet sales through Retail Contract Hire 

Aftersales packages

Insurance products

Multiple product packaging

Used cars

Develop integrated retention and loyalty strategies for the Brand, including all aspects of the processes required to maximise finance contract renewals and improved customer satisfaction

Provide direction, leadership and co-ordination to the Brand based team (Programmes Development Executive and Brand Development Manager) including personal development planning, coaching and training

Ensure that identified  stakeholders are fully briefed on Brand strategies. For example New Business Centre, Sales etc 




Significant experience of Relationship Management at a senior level in complex organisational set-up

A good  understanding of automotive and automotive financial services industry

Proven experience of working in and understanding the requirements of an FCA/Regulated business

Previously held senior roles within organisations

Proven experience of advanced influencing and negotiating skills

Experience of leading and operating within/delivering through cross functional teams

Proven experience of managing cross functional projects in an organisation of similar size and scale

Educated to degree level (or equivalent), or holds a professional qualification and proactively focuses on professional development


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