Bogg says: “We employ the same processes and procedures, whether it’s a temporary, satellite site or a branch so that anybody at any time can walk in and pick up the reins.
“It gives me the confidence that I can walk into any one of our branches and know that the same standards are being applied.”
Safety isn't a box-ticking exercise
Employing that consistent approach across the network requires staff to buy-in to the company’s health and safety strategy, and Bogg stresses that boardroom buy-in is crucial to that wider acceptance.
He says: “We don’t see the safety of our drivers as a box-ticking exercise. As a family-run business there’s a real desire to look after our employees and invest in them.”
It enabled Bogg, during his four-year tenure, to develop a road risk strategy, which resulted in it being the first organisation to be independently assessed and certified by BSI for its new standard BS ISO 39001 (Fleet News, March 7).
Launched in December 2012, the standard rewards best practice for road traffic safety management systems.
Bogg explains: “You can think you’ve got the best management system in the world, but until you have it externally audited by an independent assessor you just don’t know if you can improve your approach.”
Any minor bumps or scrapes are dealt with by the field manager in the first instance, with the resulting report signed-off by the regional operations director before going to the central fleet team.
A major incident will see Bogg and his team involved from the start, with the driver interviewed and all the available data analysed to understand why the incident occurred and whether any processes, procedures or training will help mitigate the risk in the future.
All staff are part of risk policy
Perhaps the most surprising approach to road risk management employed by Bogg, however, is his focus on all company employees, not just those that drive for work. “If you’re simply commuting into work it still matters to us,” he says.
Commercial drivers are earmarked for special attention with driver assessments carried out at the company’s academy when they first join the business and on an annual basis thereafter.
Communication is key, with bulletin boards and emails used to target drivers with specific messages and how the fleet is performing against KPIs relating to fuel efficiency and accident rates.
These are backed up by monthly team briefings and a quarterly newsletter which carries a dedicated fleet section.