However, road safety messages are targeted at all employees and a new driver’s handbook, which will be published in the coming weeks, will be distributed to all employees.
They will receive a copy after watching a road safety video that is currently being produced for the business.
The new handbook and video are among a range of measures being introduced to help strengthen Mark Group’s road safety ethos.
All senior management staff are to be put through a day’s road safety training. Bogg says: “It’s important they believe in what we’re trying to do.”
Insurers, the road safety charity Brake and RoSPA have all helped shape the training, which will be provided in-house.
It also recently appointed Ctrack to provide a telematics system for all of its commercial vehicles within its nationwide installation fleet.
In addition, Bogg is developing a rewards scheme for his most fuel efficient drivers.
The best driver on a branch-by-branch basis, according to their job role, will receive £500 worth of high street vouchers every six months.
An annual competition will also reward the best drivers at each branch with a track day.
“That sense of competition will benefit the business,” says Bogg. With an annual fuel spend of £6 million and an annual mileage of more than 30 million, even the smallest of improvements will bring huge rewards.
“There’s a lot more I want to do, but we believe what we’ve already done and are planning to do will go a long way to keeping all of our employees safe from harm.”
Technology strengthens road safety ethos
Mark Group has employed Ctrack to monitor its commercial fleet, with excessive speed, harsh braking and harsh
acceleration all scrutinised by the fleet team.
The telematics product combines Ctrack’s server and web-based systems – Ctrack MaXx and Ctrack Online – to support multiple users across its 14 sites.
Bogg says: “It helps keep our drivers safe and our vehicles more fuel efficient, which will ultimately drive costs down.”
Regional managers are able to better manage their local installation teams by knowing the exact location and status of mobile resources in real-time.
Meanwhile, Bogg’s team utilises the reporting package to analyse and benchmark operational data, so critical business intelligence can be quickly shared across the organisation.
But he also recognises that the system is an important part of its driver performance programme by monitoring driver
behaviour and incentivising employees to achieve greater levels of efficiency and environmental responsibility.
In particular, the company will use the Ctrack system to identify areas of underperformance such as speeding, harsh braking, over-revving, excessive idling and route deviations.
“Drivers aren’t concerned about being monitored,” explains Bogg.
“They’ve got Mark Group and a phone number plastered all over the van so they know if they do anything they’re not going to get away with it. This system simply gives us the detail and it’s making a massive difference.”
If a driver is shown to have broken the speed limit, for example, he will be spoken to by his line manager.
A second offence will result in a more formal warning, while a third will lead to a driver awareness course and a written warning.
Bogg says: “Tracking is great, but we also understand that it doesn’t tell us everything, such as whether a driver’s not wearing a seatbelt or reading his paperwork while behind the wheel.
“It’s therefore vitally important we continue to educate people.”
Environmental and road safety manager: Jamie Bogg
Fleet size: 482 cars, 682 vans
Replacement cycle: 3 years/100,000 miles
Funding method: contract hire and flexi-lease