“If 10% of road users used HD Traffic, individual journey time would reduce by up to 15% and collective journey time for all by up to 5%,” says Ralf-Peter Schäfer, head of traffic product unit at TomTom.

“We have seen fuel savings of 15-20% for companies.”

TomTom believes these improvements will lead to higher productivity for customers which, Schmidt says, should go hand-in-hand with driver performance and active feedback.

“It is not only about measuring fleet performance, it is about active driver feedback,” he adds.

“An important part of improving driver performance is engaging the driver and motivating them to change.”

Webfleet is TomTom’s cloud-based information tool that manages drivers and records data about their journeys.

The in-vehicle technology measures speed, braking, cornering, idling and location and provides real-time feedback to drivers after an incident occurs.

According to research, one driving event, such as sudden braking, harsh acceleration or prolonged idling periods, per 100km (62 miles) creates 5% more CO2.

Half of drivers generate one event or more over this distance, highlighting the substantial cost benefits of the system.

Making drivers aware of these incidents is the first step to eradicating them; the next step, according to TomTom, is incentivising them by using league tables and rewards.

Insurance is the next big thing

When looking towards future growth, Margerison believes insurance will be the next key area of focus.

TomTom has been talking to insurance companies for several years about using telematics to determine premiums.

Margerison believes the focus is finally changing to a point that insurance premiums may become job specific.

Recent partnerships have been announced between TomTom and insurer Equity Red Star and broker Motaquote. According to Margerison, it’s only the beginning.

“We are only just starting to discover the possibilities as insurance companies are beginning to realise how to use this data,” says Margerison.

“A year ago no-one was talking about pay as you go insurance, but the industry is changing.”

When it comes to targets, TomTom’s main objective is to stay ahead of the competition, something it has successfully managed so far this year with a range of new deals with Nike and Apple.

For businesses, a job dispatch tool is the next phase for the TomTom Business Solution product which will show real-time vehicle arrival and delivery times.

By being flexible to a constantly changing and challenging industry, TomTom has reinvented itself to appeal to a broader corporate audience.

It is determined to stay one step ahead of its competitors with the launch of more new products and technology to further evolve the traffic management and telematics sector.