Fleet News

Head of Marketing

  • Job added:   1 March 2018
  • Salary :   Salary £65-70k; Bonus; Car / Allowance; Pension; Healthcare; Other Benefits
  • Location :   Surrey/Hampshire/Berkshire
  • Job Type :   Permanent
  • Company :   ASKE Consulting
  • Contact :   Andrew McMillan
  • Email :   apply@askeconsulting.co.uk
  • Telephone :   0330 223 4663
  • Website :   www.askeconsulting.co.uk

 

OVERVIEW

Our client is a UK and global market leader in the provision of fleet services and risk management solutions

The business now has a relatively new senior management team, new products under development and a new sector-based approach to winning and retaining customers. There has also been a multi million pound infrastructure investment programme and an ambitious plan for organic growth

There are a number of initiatives underway to support their growth in volume through continuous improvement, genuine operational transformation and a business wide drive to deliver best in class service excellence.

This role, and securing the right person for it, is a key component of that drive. The role has a rare combination of high profile, challenge and reward in an engaging culture.

We are seeking a special person who can deliver in this role, in the wider business and in future roles of greater scale and scope as a result.

 

CORE PURPOSE

To create, manage and implement comprehensive marketing strategies and plans across all divisions, in line with business objectives, strategy, targets and brand.

 

MAIN RESPOSIBILITIES

·        Act as a single point of contact to own, develop and deliver the marketing plans and deliverables through comprehensive online and offline marketing programmes, (Direct mail, e mail, social, SMS, telemarketing, and through third parties)

·        Work closely with the sales team to develop and agree marketing, events, communication, lead generation and sales support plans 

·        Take full ownership for the delivery of these plans keeping internal and external stakeholders informed of progress and performance at all times

·        Create agree and execute a comprehensive marketing plan for each division that will deliver the sales targets

·        Undertake customer data analysis, segmentation and research to enhance targeting and reduce the cost of acquisition and retention

·        Working closely with the sales team to identify new opportunities to improve trigger, upgrade, new business sales, retention rates and improve key account profitability

·        Keep abreast of competitor offerings, market trends and external statistics and data sources.

·        Act as spokesperson for the business, carry out appropriate speaking engagements and manage internal communication programmes

·        Ensuring appropriate and regular representation online and in the press providing a distinctive and sought after voice on all ‘hot topics’ in our space.

·        Own the development and content of website and social media, ensuring best fit, analysing hit types and taking actions as appropriate.  Manage organic SEO and pay per click activity

·        Develop case studies ensuring appropriate mix and communication

·        Launch new products into the market ensuring appropriate exposure to our existing customers.

·        Own and manage all leads into the business, providing a tracking and reporting service to the management team and inputting to the pre-sales process where appropriate.

·        Develop and deliver tactical and strategic campaigns to meet the needs of key accounts

·        Maintain a comprehensive knowledge of existing and potential trends by market sector to identify future commercial opportunities and keep abreast of competitive activity to maintain competitive advantage across all divisions

·        Provide effective marketing input into key account bid management and new product proposals

·        Develop and implement customer survey programmes

·        Undertake additional activities as directed by the Sales and Marketing Director

 

PERSON PROFILE

·        At least 5 year’s experience of managing, a professional B2B or B2C Marketing team to deliver successful multi-channel online and offline marketing programmes

·        In depth knowledge and experience of delivering both on and offline acquisition and marketing programmes across Telemarketing, E Mail, Direct Mail, renewal and fulfilment etc.

·        Proven experience of successfully working with third parties, developing relationships and initiating value adding Marketing programmes

·        Excellent communication skills, both written and verbal with track record of being able to communicate effectively with internal and Third Party senior personnel

·        Ability to interpret and analyse complex management information and customer data effectively and accurately in order to enhance the effectiveness and efficiency of marketing activity

·        Demonstrable ability to work under pressure, prioritising appropriately and maintain resilience, motivation and enthusiasm

·        Strong financial awareness and experience of managing/understanding marketing performance indicators and budgeting

·        Experience of project managing complex projects which involve internal and external personnel from beginning to end including briefing and managing internal and external marketing services agencies

·    Ideally Degree Educated with a Marketing Qualification

 

Apply for this job

Please complete the form below.

Your data is used to notify the employer of your interest and they may contact you about the vacancy. We will not use your data for any other purpose. Your details will be deleted from our database seven days after the vacancy closing date.

 *
 *
 *