Fleet News

Head of Marketing

  • Job added:   1 March 2018
  • Salary :   Salary £65-70k; Bonus; Car / Allowance; Pension; Healthcare; Other Benefits
  • Location :   Surrey/Hampshire/Berkshire
  • Job Type :   Permanent
  • Company :   ASKE Consulting
  • Contact :   Andrew McMillan
  • Email :   apply@askeconsulting.co.uk
  • Telephone :   0330 223 4663
  • Website :   www.askeconsulting.co.uk



Our client is a UK and global market leader in the provision of fleet services and risk management solutions

The business now has a relatively new senior management team, new products under development and a new sector-based approach to winning and retaining customers. There has also been a multi million pound infrastructure investment programme and an ambitious plan for organic growth

There are a number of initiatives underway to support their growth in volume through continuous improvement, genuine operational transformation and a business wide drive to deliver best in class service excellence.

This role, and securing the right person for it, is a key component of that drive. The role has a rare combination of high profile, challenge and reward in an engaging culture.

We are seeking a special person who can deliver in this role, in the wider business and in future roles of greater scale and scope as a result.



To create, manage and implement comprehensive marketing strategies and plans across all divisions, in line with business objectives, strategy, targets and brand.



·        Act as a single point of contact to own, develop and deliver the marketing plans and deliverables through comprehensive online and offline marketing programmes, (Direct mail, e mail, social, SMS, telemarketing, and through third parties)

·        Work closely with the sales team to develop and agree marketing, events, communication, lead generation and sales support plans 

·        Take full ownership for the delivery of these plans keeping internal and external stakeholders informed of progress and performance at all times

·        Create agree and execute a comprehensive marketing plan for each division that will deliver the sales targets

·        Undertake customer data analysis, segmentation and research to enhance targeting and reduce the cost of acquisition and retention

·        Working closely with the sales team to identify new opportunities to improve trigger, upgrade, new business sales, retention rates and improve key account profitability

·        Keep abreast of competitor offerings, market trends and external statistics and data sources.

·        Act as spokesperson for the business, carry out appropriate speaking engagements and manage internal communication programmes

·        Ensuring appropriate and regular representation online and in the press providing a distinctive and sought after voice on all ‘hot topics’ in our space.

·        Own the development and content of website and social media, ensuring best fit, analysing hit types and taking actions as appropriate.  Manage organic SEO and pay per click activity

·        Develop case studies ensuring appropriate mix and communication

·        Launch new products into the market ensuring appropriate exposure to our existing customers.

·        Own and manage all leads into the business, providing a tracking and reporting service to the management team and inputting to the pre-sales process where appropriate.

·        Develop and deliver tactical and strategic campaigns to meet the needs of key accounts

·        Maintain a comprehensive knowledge of existing and potential trends by market sector to identify future commercial opportunities and keep abreast of competitive activity to maintain competitive advantage across all divisions

·        Provide effective marketing input into key account bid management and new product proposals

·        Develop and implement customer survey programmes

·        Undertake additional activities as directed by the Sales and Marketing Director



·        At least 5 year’s experience of managing, a professional B2B or B2C Marketing team to deliver successful multi-channel online and offline marketing programmes

·        In depth knowledge and experience of delivering both on and offline acquisition and marketing programmes across Telemarketing, E Mail, Direct Mail, renewal and fulfilment etc.

·        Proven experience of successfully working with third parties, developing relationships and initiating value adding Marketing programmes

·        Excellent communication skills, both written and verbal with track record of being able to communicate effectively with internal and Third Party senior personnel

·        Ability to interpret and analyse complex management information and customer data effectively and accurately in order to enhance the effectiveness and efficiency of marketing activity

·        Demonstrable ability to work under pressure, prioritising appropriately and maintain resilience, motivation and enthusiasm

·        Strong financial awareness and experience of managing/understanding marketing performance indicators and budgeting

·        Experience of project managing complex projects which involve internal and external personnel from beginning to end including briefing and managing internal and external marketing services agencies

·    Ideally Degree Educated with a Marketing Qualification


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