Fleet News

VW Group Performance Improvement Coach

  • Job added:   2 March 2016
  • Salary :   38,000
  • Job Type :   Permanent
  • Reference :   RenewPIC

Volkswagen Group Financial Services

In-Retailer Coach

Location: Regional role – the ideal candidate would be located in the West Midlands or South West with easy access to the M5 and/or M40

Salary: Substantial basic salary and OTE

Benefits: Private healthcare insurance, company car and pension scheme

DEKRA Automotive is part of the DEKRA Group, a global leader and expert organisation in the automotive industry with over 33,000 employees worldwide. 

We are a key service provider to Volkswagen Group UK and now have an exciting opportunity for an experienced sales and/or coaching professional to join us as an In-Retailer Coach. You will support all of the brand’s financial services within the Volkswagen Group including Audi, SEAT, Skoda, Volkswagen and Volkswagen Commercial Vehicles.

The main role of the In-Retailer Coach is to support the Retailers you work with in maximising their customer finance renewals, sales volumes and associated profitability.  You will achieve this by working closely with and supporting the Retailer Head of Business, Senior Management and Sales Executives by personal coaching and development to ensure sufficient capacity and capability to deliver the required programme objectives and related key performance indicators.

Key Duties and Responsibilities

  • Work with Retailer Senior Management and their teams to develop and improve the customer retention process and behaviours

  • Develop and deliver one-to-one coaching sessions to promote sustainable behavioural change

  • Key areas of focus will include sales and retention process, customer satisfaction and the customer journey for both retail and small business users

  • Typically, you will complete 30 individual Retailer visits per month, each visit requiring a written pre-agenda communication with subsequent completion of written visit reports detailing agreed actions  


We are looking for dynamic and energetic self-starters who can demonstrate an effective coaching approach to influencing others.  The ideal candidate will possess:

  • Coaching experience coupled with knowledge of coaching models such as GROW

  • Experience in setting effective SMART objectives

  • An ability to deliver sustainable behavioural change with associated KPI improvement

  • Knowledge and experience of performance management and employee training/development

  • Knowledge of the automotive industry and automotive finance would be beneficial, but not essential

This is a unique opportunity to represent all of the world-renowned and prestigious brands associated with the Volkswagen Group and contribute to the improvement and success of a network of over 700 Dealers.  Working with DEKRA Automotive (a DEKRA company), offers a rewarding career which includes the opportunity to obtain an IMI certified accreditation in Coaching as part of a comprehensive personal development plan.

If you are passionate and enthusiastic about improving performance, thrive on encouraging people to deliver results and would like the opportunity to make a difference within the Volkswagen Group network, then please apply today by sending an up-to-date CV and covering letter (quoting your current package) to: recruitment.support.automotive@dekra.com quoting reference RENEWPIC0316.  Closing date is Wednesday 16th March 2016

Thank you for your time to apply to DEKRA automotive.  Please note, due to the high volume of applications we receive, we are unfortunately unable to respond to every applicant.  Therefore, if you have not heard from us within 10 working days please assume your application has been unsuccessful on this occasion.

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