Fleet News

Xsara 'battle bus' takes message to fleets

CITROEN has taken the battle for the hearts and minds of the leasing industry on to the roads with a national tour of major contract hire companies. Complete with 12-metre battle bus, the Citroen fleet sales team visited leading players like Lex Vehicle Leasing, Swan National and Leasecontracts with the Xsara roadshow.

More than a thousand representatives from 30 leasing companies saw a series of presentations in the portable conference facility, where they were briefed on the attributes of Citroen's new lower medium class contender.

The roadshows follow a massive corporate launch programme last month when Citroen introduced fleet managers to the Xsara ahead of its launch at the beginning of this month.

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