Fleet News

Rover goes for quality with R40

ABSOLUTE quality will be the watchword of the new Rover 600/800 replacement, codenamed the R40, when it goes on sale. The new car was shown to dealer principals and specially-invited guests during a series of 'for your eyes only' events at the firm's Cowley plant, in Oxford this month.

Sources say it remains instantly recognisable as a Rover and keeps the traditional grill. But the model is deeply influenced by the firm's new German owner, BMW, as Rover has gone all out for quality, with post-production checks lasting up to a day per unit.

One insider said: 'They are almost obsessed with the quality angle and there is a big commitment to getting it right.' The preview model was not available to be driven, but dealers were briefed on the models and given a factory tour. R40 will make its world debut at the Birmingham International Motor Show and is first to be fully engineered during Rover's ownership by BMW.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee