Fleet News

Drivers put image first, says new study

COMPANY car drivers are far more concerned about the image of a car and extras such as CD players and air conditioning, than environmental considerations according to new research. As part of its 'Stop Fuming' campaign the Society of Motor Manufacturers and Traders found that although three quarters of motorists taking part in its survey think vehicles are the principal reason for air pollution, only 4% consider the environment when choosing a car.

This compares to 79% who rank style, performance and comfort as the persuading factors. The SMMT is now attempting to get fleets and private buyers alike to look at their priorities when choosing a car.

Daniel Ward, campaign chairman, said: 'We do not want to target any one group with this campaign, but certainly fleet drivers are as responsible, if not more so, of going for image and the bigger faster well equipped car, over environmental issues. They want the best deal they can get for their money.'

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