Fleet News

Multi-badge appeal helps Rover win £6m Courts contract

ROVER has won an order for cars worth more than £6 million at showroom prices from Courts, one of the UK's leading furniture suppliers. The order includes 500 Rover 200 models and 20 Land Rover Freelanders as well as a number of 400s, 800s and a Sterling for the company chauffeur.

Courts operates a number of Rover 200s alongside its Rover 100 fleet and has determined that the 200's wholelife costs allows an upgrading of the entire store staff fleet without cost penalty. The Land Rover, in five-door version, was chosen due to its load carrying capability and looks, driver appeal and competitive wholelife costs.

Peter Cohen, associate director of Courts, said: 'Both Rover 200 and Freelander strike the right balance between cost effectiveness for our company and driver appeal for our staff. The purchase of these vehicles will help Courts continue to grow by keeping costs under control while attracting the right calibre of staff. The deal is based on the 200s being replaced annually to maximise residuals.'

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