Fleet News

eDefined hits one million mark

INTERNET car benefits company eDefined, which offers an alternative disposal route for ex-fleet cars, claims it can now access one million potential customers. The firm provides used cars as a company benefit to closed groups of employees using vehicles sourced from various fleet operators, daily rental firms and leasing operations.

Major organisations that have signed now include BT, Tesco, Whitbread, National Federation of Post Office Pensioners, BSkyB and most recently Bulmers, which took the firm over the one million mark. Nick Chambers, business development director at eDefined, said: 'We take cars with a known history and full service record and sell them for at least 10% less than the forecourt prices to the employee groups who have signed up for the service.

'We have built such a large affinity group because our proposition means that everyone wins. The fleet managers and vehicle management companies get an alternative distribution channel for ex-fleet cars that maximises residual values, typically achieving 105% and improved cashflow.'

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