Fleet News

Text messaging keeps BCA up-to-date

BRITISH Car Auctions has launched a new text-messaging service for customers aimed at giving them up-to-the-minute information on sales.

The SMS Messaging service will promote sales and deliver live catalogue updates to customers who have registered for the service.

Customers can specify criteria to filter the updates they receive, such as vehicle type and vendor source and can specify locations on BCA's network. As BCA's sales programmes and catalogues are updated by the company's networked auction solutions, the SMS technology automatically contacts customers whose specifications tally with those of the sale.

A two-way messaging service means customers can then text back requesting details such as a sales catalogue, or to pre-register for closed sales.

Tony Gannon, BCA group sales and marketing director, said: 'One of the most effective ways of building relationships with our key buyers is to ensure they have the most accurate information possible delivered to them in a manner that suits most buyers' requirements.'

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee