The programme, called Dent Assured, works through selling repair vouchers, which are redeemable against the removal of dents of various sizes as well as for repairs to both interior and exterior cosmetic damage.
The scheme would operate for three years from the date of vehicle acquisition and offers savings of up to £200 on the usual cost of repairs.
The vouchers are offered to dealerships, which can then offer them to fleets as a non-transferable booklet for each car, containing six vouchers for the removal of dents up to the size of a tennis ball as well as for smart or cosmetic repairs up to the value of £100.
The new plan, being launched to dealerships this month, is designed to be offered as part of their sales package to fleet car and van buyers.
The launch follows a national survey carried out by Dent Wizard in association with Fleet News earlier this year that revealed fleet operators were accepting major losses on the residual value of their vehicles because of confusion over the benefits of the latest refurbishment techniques.
The survey showed that 80% of fleet operators who own their own vehicles were consistently averaging less than CAP 'clean' on disposal, with 43% achieving an average of less than 90%.
Of those who leased their vehicles from a contract hire company, well over half said their end of contract repair bill was more than £100, while 15% said it was more than £250.
Tony Williams, Dent Wizard's European operations director, said: 'On the evidence of our survey, we estimated fleet operators were losing more than £130 million a year, either on the residual value of their vehicles or through recharges. This new scheme aims to put that situation right in the most convenient way possible.'