Fleet News

Geneva Motor Show: Mitsubishi set for 14 model launches

MITSUBISHI is hoping 14 new products in Europe over the next five years will bring incremental growth in fleet sales in the UK.

Speaking at the unveiling of the new Mitsubishi Outlander, the company's sales and marketing director in the UK, Lance Bradley, said new cars would offer greater opportunities to supply fleets. He said: 'The Outlander will never be a high volume fleet car, but along with cars like the new Colt in 2004, will be a boost for us.

'We have never really had a car in the supermini sector before and when the Colt arrives it will be the first really competitive mainstream car produced since I joined Mitsubishi a few years ago.

'We have already seen a difference in the product plans since Daimler-Chrysler came on board, just being much more relevant to the European market and the UK in particular.

'Mitsubishi always made good cars but there hadn't always been a clear product strategy and this is now coming into focus.'

He pointed to new models like the LPG-converted Shogun Sport – the only factory-approved gas car in its sector – as one of the cars to boost Mitsubishi's chances with public sector fleets, particularly strengthening its position with police fleets. The Police Service of Northern Ireland is already running 68 four-wheel drive Mitsubishis – some with armour plating – and the number of police fleet customers continues to grow, he said.

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