The all-white fleet is part of a safety policy inspired by the company's founder, the late Joseph Cyril Bamford, who read reports suggesting white as the safest colour for a car. The digger giant also has an-all diesel policy on the grounds of economy, reliability and resale value.
JCB is the world's fifth largest manufacturer of construction equipment and runs a fleet of 200 vehicles, the bulk of them Vauxhall Vectras. The latest vehicles, of which the first batch were delivered earlier this month, are Vectra LS 2.0-litre DTi models which are used by the 70-strong high mileage national sales force and can be driven for up to 60,000 miles a year each, although the average annual mileage is about 25,000 miles.
The fleet has been bought on a four-year outright purchase deal and the firm does not anticipate problems re-selling so many white cars. JCB operates 22 pool cars, also Vectras.