Fleet News

Firms predict growth in mobile servicing

THE popularity of mobile fast-fit services is set to escalate in response to fleet-specific requirements.

A number of companies involved in the industry predict that mobile services will grow dramatically over the coming years.

The benefit to fleets is that repair work, such as replacing a tyre, can be carried out at the workplace or the company car driver's home, making the process easier and quicker.

ATS Euromaster has launched a nationwide tyre and battery fitting service for fleet customers and executives estimate that 50% of company car drivers will have their tyres fitted using a mobile service within the next three years.

Its mobile operations director Mark Harley said: 'The mobile service is an increasingly important part of ATS Euromaster's drive to deliver customer convenience, as it enables motorists to have tyres fitted at any time or location that is convenient to them.'

He added that the company is working in partnership with a number of major fleets to develop its mobile offering.

He was backed by AA Tyre Fit general manager David Goodyear, who believes that mobile tyre fitting will account for more than a quarter of fleet tyre sales by 2007. It currently stands at about 5%, he said.

'Our research shows one simple fact,' Goodyear said. 'Once a driver has tried mobile fitting, they never willingly go back to a fast-fit centre. Using mobiles save them time and their employer money.

'There is no waiting around in a fast-fit centre and the whole tyre fitting experience is much more positive.'

STS, which carries out a range of fast-fit services, has also announced it is taking its business directly to customers.

Its tyres and exhausts retail director Alan Denton said: 'The mobile fitting service is ideal for customers who have limited time and who live a long distance from their nearest centre. In addition, it will greatly benefit the fleet car market which demands a high degree of service for all its vehicles.'

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