Fleet News

Webwatch: the Fleet NewsNet view of the internet world

THIS week's Web Watch takes a look at a new entry to the web from a van centre. LDV main dealer Commercial Motors Newport has launched a new website aimed at both van operators and enthusiasts.

Commercial Motors Newport commissioned Newsquest Websites to build the site which offers information on new and used LDV vans, plus information on LDV parts and on-site servicing.

The site also details information on the dealership's MAN and ERF trucks' parts and servicing facility in Cardiff. There are also links to the LDV, MAN and ERF corporate sites.

Commercial Motors Newport's web designers appear to have learned from the best: the site is a perfect example of how to use white space and a limited number of colours to produce a site that is the epitome of how information should be presented online – there is no clutter, no fancy animation and no gimmicks. Top marks.

There are six sections to the site: the homepage, LDV new sales, used salesman/ERF parts and service, information about the company's Cardiff facility and a 'contact us' facility.

Each of the new and used vehicle sections of the site present information in a style that's easy to take in and vehicle prices are in large, bold text. Another plus-point is that the user is given a contact name at the top of each page should they wish to follow up what they see on the site.

The 'parts and service' sections are also strong on information delivery; there's contact names, a phone number and opening times in an easy-to-read format – plus pictures of each corresponding building.

The 'contact us' page is also of superior quality, with information on the page laid out in a easy to assimilate manner, with names, addresses, phone and fax numbers – even out-of-hours 'emergency' numbers, plus location maps.

The lowdown

Site: www.commercial-motors.co.uk
Briefly: Shop window for LDV dealer's sales and servicing operation

Positive:

  • Minimalistic design, based around lots of white space, subtle use of colour and no fancy graphics

    Against

  • Nothing specifically for the business user

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