The company is using a satellite tracking and mobile management system that provides it with live information via the internet.
Executives are supplied with up-to-the-minute information on each vehicle's whereabouts and the system connects to in-cab PDA devices with electronic communication of delivery details and other services.
Richard Holdsworth, home delivery logistics planner at Mamas and Papas, said: 'The aim is to be able to provide the best service and that means getting to customers when we say we will and, if we get hold-ups such as traffic en route, we know straight away and can keep the waiting customer informed of any delay.'
As the popularity of home deliveries has grown, the company identified a need for on-site assembly. It is now rolling out this service throughout the country and has a dedicated fleet of vehicles and trained installation staff.
Using the in-vehicle PDAs, the system, from Masternaut, provides scheduling and the live despatch of jobs with electronic signature capture, as well as on-screen mapping and voice-aided navigation to each customer.
Mamas & Papas can also log details of journeys made and the system will also alert if a vehicle has not reached a certain point in time so the customer can be contacted with a delivery time.