WEBWATCH has previously mentioned the difficulties which companies with a considerable portfolio of services have in ensuring consistent coverage for each of the areas they deal in.

The Automobile Association struggles by displaying too much in its shop window. But on www.theaa.com it’s in the backroom that some of the features you’ll want most can be found.

The site is dull to look at in the extreme. The corporate yellow and black colours predominate around black text and blue hyperlinks. In its defence the site isn’t about looks. It’s the epitome of content over style.

Most fleet decision-makers would be advised to look beyond the main headings for the really useful functions. So, look below the links associated with breakdown cover, insurance, loans and savings and you can find traffic news, hotel finders, advice on driving to Europe and – via the ‘More features…’ link, you will find advice on reducing fuel costs while driving and details on the basic checks which your drivers can do on their vehicles to avoid breakdowns.

The traffic news section allows you to specify the town, city or region in which you’re interested. A map appears with coloured icons representing A-roads, motorways and traffic incidents.

The route finder is basic; like many others of its kind, the service requires start and end dates before presenting the instructions step-by-step. You can opt for a map of your route as well.

And, finally, one of the tastiest features of the site is Petrolbusters, which helps you find the cheapest fuel in your area. You have to register to get this free service, but can search by county, postcode or town, with the results showing the location of the filling stations and a graph of fuel charges in your area.

The lowdown

www.theaa.com

For

Treasure trove of advice which every fleet decision-maker can use

Against

Like many companies with widespread involvement in the industry, the pearls can be lost in the sand