From the end of this month, Interleasing – which won Best Contract Hire/Fleet Management Company in this year’s Fleet News Awards – will change its name to Masterlease, a move company bosses say will allow it to offer a ‘single global brand’.
The company, part of General Motors Acceptance Corporation (GMAC), has sister operations in 13 countries where they already are or will be known as Masterlease. The aim of the name change is to utilise a single brand in a bid to give consistency and clarity, bosses say.
They add that the move is good news for existing and new customers looking to expand or consolidate fleet requirements beyond the UK.
The company was ranked at fifth in last year’s FN50 contract hire and leasing table, with a fleet size of almost 107,000 vehicles.
Managing director Garry Hobson commented that although existing UK customers will see little change other than the name, the new branding ‘is a stake in the ground for future development of the business’.
He said: ‘Changing the name to Masterlease makes perfect business sense. It is a strong, single brand which will take the business forward throughout GMAC’s expanding European leasing portfolio by providing a single point of reference that provides customers with continuity, clarity of communication and consistency wherever they are located.’
Reiterating that it was ‘business as usual’ for its UK customers, Hobson added: ‘Interleasing will remain the same in everything but name – it will have the same leadership and will continue to offer the same high level of service to its customers.’
Interleasing topped the Landmark Post Sale Customer Satisfaction Survey in both 2002 and 2003.