The automotive industry is on the business development target list of OmPrompt, which offers an alternative to the expensive and time-consuming chore of converting voice messages, faxes and data exchanged between businesses into other formats.
Suppliers, manufacturers, retailers and wholesalers can send messages using whatever technology they have, with business associates receiving their messages in the format they prefer.
Brian Bolam, OmPrompt’s chief executive, said some companies provided a partial similar service, but none could match the new venture in terms of scope and speed.
He said: ‘There is potential for us in the motor industry which, like many others, has a mix of technologies. I know executives in the sector and I am aware of its drive for efficiency and cost-saving.’
Kimberly-Clark, the global health and hygiene company, is one of OmPrompt’s first customers and Peter Surtees, European consumer logistics director, can see a fleet application in the future.
He said: ‘In our business, accuracy is essential and our customers demand an increasingly speedy service. Company car drivers will be able to phone in orders and other information, and know it will be converted into electronic data.’
OmPrompt took more than two years and about £2.5 million to develop and a £5 million injection of venture capital by 3i and Benchmark Capital will fund a multinational sales drive.
It takes its name from ‘omni protocol messaging platform’.