DIRECTORS in charge of Scotland’s fleets are the target of a hard-hitting campaign to tackle speeding among fleet drivers.

It comes after research revealed that speed cameras catch 100 company vehicles a day in one Scottish region alone.

The East Coast Safety Camera Partnership has launched a new director’s pack putting the financial message behind its campaign to cut speeding and save lives.

The pack warns ‘With so much to lose, nobody has business speeding’ and includes case studies on the effect it can have on company bosses and their drivers when caught.

Although it insists that prevention is better than prosecution, the partnership says more needs to be done to stamp out speeding on Scotland’s roads, with figures showing that 40,000 fleet drivers are caught on the East Coast alone – more than 100 a day.

A spokesman for the partnership said: ‘We believe the best way to solve this problem is through education and encouragement rather than enforcement. We want to turn these aims into action, but we can’t do it without the help of employers.’

A three-point commitment is set out in the pack stating that any driver of a company vehicle has a duty to stick to the speed limit, that employers should never place staff in a position where they have to speed to meet targets and pressure of the job is no excuse.

The pack was launched to members of the Scottish region of Acfo, the fleet managers’ association. Members pointed out that winning the hearts and minds of drivers would be a difficult job when the use of speed cameras was still seen as inconsistent and simply a means of making money from drivers.

For details on how to order the free information packs, which includes leaflets for drivers and fleet managers, log on to www.checkcamera.com. The site also lists speed camera locations.