Fleet News

Kia develops customer satisfaction programme

KIA has developed a new sales and aftersales customer satisfaction programme to help give the Korean manufacturer a more focused attention to its customers.

It has been developed with JD Power and Eclipse Marketing, which Kia says will ‘provide Kia dealers with an honest approach to customer feedback on their performance, integrated via on-line technology’.

Kia also said the programme would allow it to build an accurate picture of the customer’s experience of its dealerships and compare its performance against industry standards.

The programme will work by contacting customers and asking them their views of their experience with the company after they purchase a new Kia. The data is then analysed by JD Power to measure satisfaction levels.

Kevin Todd, Kia Motors (UK), customer support & service development manager said: 'Customer satisfaction and retention is central to our growth and absolutely vital for the long term sustainability and profitability of our dealer network.

'Finding out what our customers really think of the service they receive from our sales and aftersales operation helps us to shape our future business strategy and dealer training and will ultimately allow us to achieve our targets.'

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee