TELEMATICS firm Tracker teamed up with BMW to make sure golfers at this year’s Ryder Cup have a smooth round.
Each of the 70 BMW courtesy cars are equipped with a black box, all monitored via Tracker Reporter, the firm’s fleet management system, to ensure organisers can keep track of them. Tracker provided a similar service at the 2004 Athens Olympics.
The cars include 5-series Tourings for players and management, X5s for event support and 7-series for VIPs.
Mark Bellwood, managing director for Tracker, said: ‘In our eyes, managing these vehicles is no more important than that of any business, big or small.’
BMW Ireland’s managing director Sean Green, said: ‘There will be considerable challenges dealing with the infrastructure and traffic but with the Tracker system we can manage the fleet efficiently.’
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