A new number plate, which offers a more prominent space for fleet companies to promote their businesses, has been launched by Hills.

The new plate incorporates an integral lip along its bottom edge that means the additional area can be used to provide a highly-visible permanent image.

Any message can be printed in a choice of silver or white text along with other options such as logos, website addresses and national flags.

According to Hills, the lipped plate is a more cost-effective alternative to a standard personalised version which requires easily-removed adhesive strips or backing frames.