Fleet News

Fleet sales key to SEAT’s ambitions

SEAT has announced plans to launch two new models in the upper-medium sector in 2009.

The saloon (drawing below) and estate models are part of a commitment from the carmaker to invest nearly e500 million per year for the next 10 years in new products.

The announcement will bolster SEAT’s UK division, which is planning to double its market share in the next few years from 1.5% to 3%. There will also be more niche products, such as the Altea Freetrack SUV, spun off existing model ranges.

And SEAT sees fleet as the key driver in this process and is now setting out to raise awareness of the brand among end-users and fleet managers.

As well as a new fleet-specific website, SEAT wants to boost the number of specialist business centres within its dealer network. There are currently 10 business centres which deal with fleets running between five and 100 vehicles, and the plan is to increase this number to 25.

Andy Webb, head of fleet and business sales at SEAT, said: “We need to get all of our dealers responsible for local business sales and we need this national coverage as soon as possible.”

SEAT has 115 dealerships across the UK, and plans are underway for new dealerships in Birmingham and Bristol. It is also working on attracting larger fleets. Its penetration among contract hire firms is now at a record 1.7%, compared with just 0.6% in 2004.

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