GMUK is to take over operational control of the three brands, working with Netherlands-based Kroymans Group, the official European importer and retailers Pendragon Group. Kroymans Corporation will continue to provide back office services for GM in the UK.
Weak sales and a lack of exposure have plagued Cadillac and Corvette since they were re-introduced into the UK market in November 2004. The Saab 9-3-based Cadillac BLS has managed only 200 sales in the past year.
As a result, GMUK is to officially take over all sales, marketing, distribution and aftersales responsibilities from August 1.
The firm is hoping that bringing the brands in-house can revive fortunes in much the same way as when the Vauxhall fleet team took on Saab, where sales leapt 121% in the first full year under the team.
Paul Adler, brand manager, fleet said: “We will be looking for a measured approach to the business, looking to raise exposure of the brands in the first instance through the combination of our excellent sales team, fleet know-how and business best practices.
“We’ve already started that process: at our VXR track days we are exhibited some of the cars to fleet managers and they got a very positive reaction.”