Fleet News

Audi opens A4 order book

Audi is gearing up for its most important fleet launch ever as preparations for the arrival of the new A4 model take shape.

The new saloon goes on sale early next year, but fleets will be able to order one from this week. With styling cues taken from the recently-launched A5 coupe and new engines, Audi will be hoping the new A4 builds on the massive success of the current version.

Iain Carmichael, head of fleet sales at Audi UK, said: “The new A4 is the most important model for Audi Fleet Sales, evidenced by a 40% increase in fleet sales year-to-date on the A4 in its run-out year. It represents 40% of our total fleet sales in the UK.”

He expects total sales in 2008 to reach 16,000 units, with fleet sales accounting for around 65%. This figure will rise in 2009 when the full range of bodystyles and engines is launched. The Avant estate arrives in June 2008 and there will be new engine options including the 4.2-litre V8 in the S4.

Key end user customers and representatives of the contract hire and leasing industry will get to drive the car in November, while the price guides have already attended a number of information sessions on the car.

Nearer to launch there will be a full programme of ride and drive events, both through Audi UK and the dealer centre network, plus local business development managers.

Mr Carmichael added: “The new A4 is distinctly Audi – an evolution of the existing model. We’ve taken the best features of the existing best-selling S line model and incorporated them into the new design.”

He was keen to point out the strength of the SE specification, which is likely to account for 60% of sales.

For £1,100 over the entry-level model, SE spec adds an upgrade to 17-inch alloys, multi-function steering wheel, rear parking sensors and three-zone climate control.

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