Company drivers are more likely to take online risk assessments and e-driver training more seriously if they can see that the system has been tailored to them and their organisation.
According to Jonathan Mosley, director sales & marketing of fleet risk management specialists E Training World, the greater the relevance to the individual driver, the better the training is accepted.
“Our feedback reports show a clear and very positive correlation between good driver feedback and bespoke systems,” said Jonathan.
“If a driver logs into an online risk assessment and there is an opening statement which is specifically about their company and its duty of care and the question sets are written in a way that uses terminology which is personal to their business, we find that driver engagement is far better.”
This is why, he says particularly for larger fleet operators, E-Training World provides clients with the ability to add their own company introductions and they can tailor questions to include phrases or company descriptions that will be meaningful to drivers with their own images; for example, pictures of their own vans if it is a commercial vehicle fleet. They can even add video clips of senior managers explaining the process to drivers and why it is important within the assessment system.
“Better still, with our e-modular training, companies can not only decide on specific topics to train their drivers on, for example the company’s own policy on vehicle checks, they can also add their own video explanations to this system too.
“The overall impact is that drivers feel that their employer has taken far more care in creating a system for them which goes a long way to improving driver engagement,” concludes Jonathan.