Fleet News

Volvo team up with JLS for new video

Volvo Car UK has teamed up with JLS, one of the UK's biggest boybands, in their newest music video ‘Do You Feel What I Feel?’. Their latest single is the third to be released from their recent album, ‘Jukebox’, which is on sale now. JLS hit the charts after coming runners up on The X Factor and haven't looked back since. With their debut album going four times platinum and their second album having sold over 600,000 copies, the group's third album will be a sure fire hit.

Arranged through Seesaw Media, Volvo’s entertainment agency, the partnership with the group sees them behind the wheel of three Volvos - the C30, the S60 and the XC60, all stars from The Twilight Saga of films and with all three finished off in Volvo's sports inspired R-Design trim.
Commenting on their collaboration with Volvo, JLS said, "We're really excited to have Volvo partner with us on our latest video for ‘Do You Feel What I Feel?’. The cars were swagged out, especially the white XC60. Its siiick!”

"Having JLS driving Volvos in the latest video is a great way of exposing our products to audiences who wouldn't ordinarily see them", said Duncan Forrester, Head of Public Affairs, Events and Sponsorship at Volvo Car UK. "I'm really pleased that JLS have chosen Volvo as their first car partner and it follows in the footsteps of work we've previously done with Hard Rock Calling, Snowbombing, V Festival, T in the Park and Wireless, as well as supplying cars to acts such as Dizzee Rascal and Professor Green."
 

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