IM Group has extended its relationship with Manheim Retail Services, signing a three-year contract to support the Approved Used Car Programmes for Subaru and Isuzu.
The new contract marks the start of a number of exciting projects for Subaru and Isuzu dealerships, including a dynamic used car stock locator and an enhanced mobile-enabled stock locator.
As online consumer focus shifts towards mobile, Manheim Retail Services is developing a mobile-optimised used car stock locator for launch later in the year, allowing customers access to Subaru and Isuzu stock 24/7 directly from their mobile phones. Functionality to showcase up to nine images on both locators means customers can view cars in more detail, offering a more engaging search experience.
Alan Able, national fleet & used car sales manager, IM Group, said: “Mobile technology is fast become an integral part of daily life and our customers expect to be able to access information on-the-go. We’ve been very impressed with Manheim Retail Services’ expertise in this area and, as they are clearly at the forefront of mobile technology development, were the obvious choice.”